Noughty Purple Reign Tone Correcting Shampoo 250ml

This purple shampoo works to banish brassy, yellow, and orange tones leaving hair looking brighter, fresher, and rejuvenated. Ideal for blonde, highlighted, silver, and grey hair. The 97% natural formula is made with blueberry and blackcurrant to help keep hair looking and feeling healthy. Removes brassy, yellow, and orange tones.​ Hydrate and nourish locks.​ Nourishes hair to help leave hair looking bright.​ Carefully curated ingredients help to gently cleanse and tone hair. The plant power in Purple Reign Shampoo includes: GLYCERINE A moisture maven – this humectant works to soften and smooth as well as helping hair retain its moisture BLUEBERRIES Whether in your breakfast bowl or haircare they hydrate and help keep hair looking and feeling healthy. BLACKCURRANT An antioxidant powerhouse extracted to help hair replenish lost moisture This tone-correcting shampoo also contains: VIOLET PIGMENTS Balancing the brass comes from one of our 3% synthetic ingredients, driving performance alongside our natural ingredients. Violet pigments have color correcting superpowers: neutralizing warm hues by toning them down. All Noughty products are: Made up of at least 97% Natural Ingredients. 100% Vegan and Cruelty Free. Formulated without silicones, sulfates, parabens, phthalates, or petrochemicals. 100% ethically traded and sustainably sourced. Women founded by Natural Beauty Experts. Tested and compliant to European Cosmetic Regulations ensuring the highest quality standards and performance.